Pulling the Thread is a digital documentary series and engagement campaign by Kindling Group that unravels some of America’s most popular conspiracy theories and reveals the emotional, cognitive and social forces that lead rational people to believe irrational things. Co-produced with public media’s Independent Television Service (ITVS) and set to premiere on their new Storycast digital platform, the project doesn’t tell people what to think, but pushes us to examine how we think — why conspiracy theories are so alluring, how baseless rumors and “fake news” undermine trust and democracy — and what we can all do about it.
Animation and Graphics Direction and Design by Julie Gratz
Character Design by Kevin Ryan
Animated by Rachael McDonald, Annalise Murphy, and Julie Gratz